Corporate philanthropy is defined as the voluntary investments and activities a company takes on to manage the impacts it has on society. Often, philanthropy is a core component of corporate social responsibility and public affairs strategies, and together, they are key contributors to a company’s “social license to operate” in a local community.
Increasingly, consumers expect companies to be good corporate citizens. The vast majority (84%) of consumers say it is important to them that a company supports charitable causes, and 73% of Americans consider a company’s charitable work when making a purchase.
The most respected corporate philanthropy efforts distinguish companies from their competitors. Done well, corporate philanthropy contributes to the bottom line, your company image and reputation. It can play a key role in helping your business demonstrate its values, mission and brand; contribute to employee recruiting, retention and morale; and serve as a platform for storytelling to demonstrate the value of the business in addition to its products or services.
We leverage decades of high-value expertise working in philanthropy, communities, nonprofit organizations, the private and public sector to help you build a new plan or update existing strategies and goals – all aimed at creating meaningful impact for the community and your company.
Specific Corporate Philanthropy services include:
Corporate philanthropy program design and strategy
National and international strategies
Partner introduction and development
Trust and reputation building
We can also advise your company on how to design, re-design, and/or build out highly effective corporate affairs and philanthropy functions, and best practice collaboration strategies across functions.