Corporate philanthropy is defined as the voluntary investments and activities a company takes on to manage the impacts it has on society. Often, philanthropy is a core component of corporate social responsibility and public affairs strategies, and together, they are key contributors to a company’s “social license to operate” in a local community.
Increasingly, consumers expect companies to be good corporate citizens. The vast majority (84%) of consumers say it is important to them that a company supports charitable causes, and 73% of Americans consider a company’s charitable work when making a purchase.
The most respected corporate philanthropy efforts distinguish companies from their competitors. Done well, corporate philanthropy contributes to the bottom line, your company image and reputation. It can play a key role in helping your business demonstrate its values, mission and brand; contribute to employee recruiting, retention and morale; and serve as a platform for storytelling to demonstrate the value of the business in addition to its products or services.
We leverage decades of high-value expertise working in philanthropy, communities, nonprofit organizations, the private and public sector to help you build a new plan or update existing strategies and goals – all aimed at creating meaningful impact for the community and your company.
We can also provide high value assistance to 501(c)(3) organizations with introductions to potential corporate partners and/or financial supporters; message development and engagement strategies that resonate with target audiences; and government affairs and grant funding services at the federal and state levels.
Specific Philanthropy services include:
Corporate philanthropy program design and strategy
National and international strategies
Partner introduction and development
Trust and reputation building
501(c)(3) advisory, partner, and donor building services
We can also advise your company on how to design, re-design, and/or build out high-performing corporate philanthropy functions, and best practice collaboration strategies across all functions.